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Beyond Data to Emotional Insights: Understanding Consumer Preferences.
Gaining Consumer Trust in Cell-Based Meat and Alternative Proteins.
Revealing your Brand’s Emotional Signature: going beyond surface perceptions.
Connecting Emotional/Sensorial pathways to differentiate toothpaste.
Crafting Consumer Experiences: moving beyond functionality.
Great taste, low sales: Understanding Consumer disconnect
Air Fryers: an opportunity?
Navigating the Metaverse: Unveiling Opportunities and Threats for Brands.
How to defend your Brand against cheaper competitors.
Unravelling the Emotional Journey of Food.
Balancing Flavor Preferences Across Markets
What to do when you’re fighting competitors from every angle.
What are the best food & beverage pairings?
Why it’s vital to step away from your Brand.
Are you confusing your consumers?
Harmonising flavours across markets
How do you differentiate your Brand from the rest?
Does your Market Research challenge you?
Utilising the power of ‘Belief’ in your Brand for your competitive advantage.
What you’re missing when connecting Emotions to the Consumer Experience
Why do I like some flavours and not others?
Harmonising flavours across markets
It tastes great, so why aren’t Consumers buying it?
Choosing a direction in fast changing markets
How to get better understanding from your Data.
Honestly, what is unique about your Brand?
Declining markets, losing market share – what can I do?
8 reasons to understand Consumer Emotional journeys.
Cutting costs but not the consumer experience.
Turning round a declining brand.
What language should marketers speak?
Defending your brand from private label.
Closing nutritional gaps for children in India
Why does flavour A suceed, yet flavour B fails?
Understanding your brands emotional journey.
How resilient is your Brand?
Why subtle Sensory Differences can make a very Big Difference to Performance.
Improving on the ‘Best’.
Finding ‘White Space’ in the market.
Uncovering the uniqueness of your Brand.
Creating synergy in the product experience to keep ontrack.
Why Freshness is an emotional response.
What movies can teach you about improving your brand experience.
Finding the ideal taste profile for water in China
Getting Aroma right.
Maximising the emotional experience of your brand.
The key thing you’re missing in flavour development.
Growing Brands in challenging markets
Knowledge is power but Leadership needs better Understanding.
Is your branding working?
How can I use consumer psychology?
How to identify the best innovations.
How do I reverse my brand decline?
Qual vs Quant – the wrong debate
How to win in your category
Identifying the right opportunity
Why do some flavours work and others fail?
A different perspective for all Brand Owners
Is your branding working?
Why do consumers buy competitive brands when ours wins in preference testing?
Is your product really differentiated from the rest?
Differentiating household and consumer pharmaceutical brands
What language should Marketers speak?
Using psychology to predict consumer trends
What you didn’t know about psychology, emotions and consumer experience.
What’s the point of emotional product profiling?
How to differentiate your brand and stand out in a crowd
Understanding flavour preference
Why do consumer’s choose your brand?
Is a crisis looming for meat and dairy alternatives?
How do I ensure the ‘best’ taste?
Using psychology to understand Category Entry Points
Connecting sensory and behavioural science : A cheesy story
Identifying and communicating the uniqueness of your Brand.
A Tip for rescuing a declining brand
Is flavour the most important factor?
Getting Aroma right
Have you been outmanoeuvred by a competitor brand?
What does ‘Best’ look like?
Is your brand falling behind in a rapidly changing market?
Keeping Heritage brands alive
Improving Brand Relationships
Confectionary, snacks and your Inner Chimp
Using Consumer Psychology to create Brand Synergy
Identifying new brand opportunities
Connecting sensory and behavioural science for brand growth
The psychological impact of aroma on your brand.
We are what we eat…or are we?
The secret to defending your brand
How to ensure my brand works in a different format?
Buyers have emotions too…
How to connect and manage the sensory and emotional experiences of your brand.
Defending Brands against private label
How do I create brand loyalty?
Why psychology is the secret to getting your flavor right.
How Behavioural Science can help explain the data.
Why do your consumers love your brand?
Are your products boring your consumers?
Building brand relationships that last
Why consumers aren’t buying your brand when you’re the best in category.
Improving children’s nutrition in India
What is the best consumer journey?
How do I create new opportunities to drive growth?
The reason why you like certain flavours and not others?
Connecting the sensory experience with emotions.
How resilient is your brand?
Making freshness a competitive advantage
How understanding the Psychology of your Brand helps you to Navigate Stormy Waters
How psychology helped find the best flavours for Walkers.
Why do some flavors work and others fail?
Transformative insights into Fruit and Herbal teas in the UK
Changing markets: how to predict future trends
Snacking and your inner chimp
Why faster isn’t always better…
What next for the meat-free sector?
How emotional insights helped Dr Pepper gain double digit growth.
Why are you leaving me?
Why you need to get emotional about sodium reduction.
Understanding Consumers’ Stories
How to maximise the uniqueness of your brand
Why understanding consumers’? mood shift will protect you from competitors.
Are we at a crucial moment for plant-based & animal-free meat/dairy substitutes?
Brands must be better at delivering Emotional Benefits not just promising them.
Aromas Flavours and Emotional Responses
Managing a heritage brand: How to keep it relevant…
How can I differentiate my brand from the competition?
How do I find out what’s the best flavour?
How using emotions helped Nescafé beat the competition in the Philippines
Understanding the story of your brand
What will be the outputs from the research?
Why do consumers buy competitor brands when ours win in preference testing?
How can I predict future trends and get ahead of the competition?
Can we read Emotions in Facial Expressions?
While efficacy is important, consumer belief in your brand is critical.
So you think you understand your consumers’ emotions…?
We think we’re in the driving seat when it comes to consumers’ emotions, and yet…
Cost of living crisis: how can I protect my brand from decline?
Data vs Insight
Messy and fun – the way to insightful research with children.
Why does it work over there but not over here?
Why emotions are the key to navigating the cost of living crisis.
Why your brand is more like a Rollercoaster than you realise
How healthy is your brand research?
Growing Brands in Declining Markets
How to find “white space”? in the market
Problems with on pack messaging? Then you need to understand this…
Why is advertising missing the mark?
Why Psychology is the key to getting your flavour right
Getting emotional about plant-based
Reformulating to Remove Sodium
System 1 Thinking
How can I improve flavour?
Is Veganuary sustainable?
How to Improve Consumer Preference
Think and act Emotionally, not Logically
Maintaining Sales in a Declining Market
Managing Net Promoter Scores
Alex was in a Fix
Improving on the Best
Black Boxes and Rollercoasters
While Efficacy is important, Consumer Belief in your brand is Critical
Understanding Flavour Preference
“We don’t need Big Budgets, just a Point of Difference”
Change your Thinking!
Changing Consumer Psyche
What can you learn from Alfred Hitchcock?
Do you need to own the Customer Journey or just lead the organisation to deliver the best journeys?
Are you blaming everyone else because you don’t really understand your consumer?
Do your staff really think like your customers?
Is your Product Dying on your Watch?
Understanding your Consumer Journey
The Importance of Faith in Branded Marketing
Will This be Good for Me? – Perceptions of Healthiness.
Sustainability
Irresistible Superiority – Delivering Superior Brand Communications
Do you Understand your Consumers’ Emotional Responses to your Websites and Apps?
Understanding the Story of your Brand
Understanding the Difference between Consumer Wants and Needs
Why many Marketers do not truly Understand their Consumers
Understanding Customer Behaviour
Don’t just look at the Trends, Understand the Consumers’ Emotional Needs Behind the Trends.
Challenging but also Valuing our Prejudices
The Importance of Alcohol
Using more Technology in Qualitative Research
Creativity in the Workplace
Understanding Flavour Preference
We do not understand our consumers by understanding trends. We understand trends by understanding our consumers.
Brands must be better at delivering Emotional Benefits not just promising them.
Measuring Consumers’ Emotional Responses
Taste Acquisition
Understanding why Consumers never do what they say they will
Understanding Brand Delivery
Falling off the Zeitgeist
Researching Food with Children – Messy, Fun and Insightful
Understanding and Managing Changes in Product Formulation – Do Changes in Flavour Matter?
Reformulating to Remove Sugar
Exploring new Foods and Flavours…
Thinking Fast and Slow
Freshness
Understanding is far more valuable than Data.
The best Research is not always the Cheapest

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