In 2009 Nescafé wanted to understand how they could successfully launch premium soluble coffee (PSC) into China. We approached this problem by understanding consumer psychology.
Danone Waters owns the brands Evian & Volvic. The French company ‘knows’ water. It also knows that shipping Evian to China is environmentally and economically unsound. They wanted to find and establish a water source in China that could become the National brand.
Nestlé asked The Marketing Clinic to try to identify an emotional positioning for Milk Pak to differentiate it from its competitors and support a premium price positioning.
When your competition is fighting on price and commoditising the market, how do you justify a premium price? Background – Dominant brand losing Market Share. Cremora is a coffee and tea whitener in South Africa….
The Cornetto team asked The Marketing Clinic to help them understand more about what makes Cornetto great and how they could improve their communication to keep it ahead of the competition.
Speak with us about your needs and we will work with you to create the best project design to give you the answers together with clear practical recommendations to your problems.
