April 16, 2025 Product development often follows a logical, scientific path. You apply new technologies, innovative ingredients, and creative thinking to either reduce costs or improve performance. Comparative testing is then used to measure consumer…
April 8, 2025 Finding the gaps in the market, the opportunities for new or modified products that satisfy a new or unanswered consumer need, is the aspiration of many brand owners. However, many of these…
April 3, 2025 Another of my favorite examples of understanding the consumer’s belief in a brand is the reformulation of products to reduce salt, fat, or sugar content. There is immense pressure on food and…
March 26, 2025 There’s no shortage of iconic stories: from CEOs sitting at kitchen tables to brand teams observing families at breakfast, witnessing a single moment that changed everything—from product positioning to global strategy. No…
March 19, 2025 Recent criticism of the food industry has intensified, with headlines accusing manufacturers of “Greedflation”—continuing to raise prices despite broader inflation slowing down. While some acknowledge that there’s a lag effect between rising…
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