We uncover your brand’s unique emotional signature — and help you use it to innovate, differentiate, and grow.

At The Marketing Clinic, we reveal how your consumers feel, not just what they do — combining psychology and sensory science to map the emotional journey behind every product experience.

Because when your brand connects emotionally, it leaves a lasting impact and drives growth.

Find out more

Your Brand’s Unique Emotional Journey

Many brands recognise the emotions they evoke — excitement, trust, nostalgia. But the real power lies in understanding the full emotional journey your consumers experience.

Your brand isn’t defined by just one emotion — it’s a sequence of feelings that unfold from first encounter to lasting memory, setting you apart in ways competitors can’t replicate.

At The Marketing Clinic, we map this journey, revealing your brand’s unique emotional signature— how it compares to competitors, and how it aligns with what your consumers truly seek.

With clear, actionable insight, we help you refine and optimise this journey — deepening emotional connection, building loyalty, and strengthening your market position.

“I like working with The Marketing Clinic, they challenge my team to think differently about our products, our consumers and our communications.”

Bruno Olierhoek

CEO and Chairman Nestlé East and Southern Africa.

We uncover your brand’s unique emotional signature — and help you use it to innovate, differentiate, and grow.

Every project is bespoke to our client’s needs.